As a CEO or entrepreneur, you know that running a successful business takes more than just hard work and determination. It also requires guidance and support from experienced professionals who understand the challenges you face. That's where TraceTrust comes in.
We have the hands-on experience and strategic expertise you need to take your business to the next level. We've helped countless entrepreneurs like you secure funding, achieve nationwide success, and develop successful, lucrative exit strategies. And we can do the same for you.
What sets us apart from other coaches and consultants is our practical experience in operations and business development. We know how to identify and address the critical issues that can make or break a business and develop a strategy that is resilient and purposeful. We identify what success looks like and how to get there through exploration and honest feedback.
WHAT YOU CAN EXPECT
At TraceTrust, we help you achieve your business goals through a simple, three-step process:
Step 1: Intake Review - We begin by gathering information about your business, so we can prepare for Exploration.
Step 2: Exploration - During a 3-hour meeting, we take a deep dive into all aspects of your pitch. We review your current position, including your resources, processes, management team, marketplace positioning, and more. Along the way, we identify challenges and areas for improvement to create a stronger foundation for growth.
Step 3: Pitch Deck Review - Ultimately, you will need more than one pitch to appeal to multiple audience types and formats. Together we will review your current decks and develop them so they are concise and straightforward. We will offer advice on how to maximize the look and feel and develop different formats, including how to sell your story in 60 seconds and present your business in seven slides. Finally, we will have practice runs and role playing to get you prepared.
Our approach is designed to provide you with a clear, actionable plan. Whether you need guidance with operations, funding, or developing a successful exit strategy, our team of experts will clear your path, giving you the confidence to proceed with enthusiasm.
Let's connect
We have over 25 years experience bringing new ideas from the white board to the customer's hand. We want to see your vision become reality, and support you on your journey.
The first step is a no-cost, no-obligation conversation.
Meet the Coaches

Merril Gilbert
Merrill is a provocative thought leader in the future of food and cannabis consumable innovations. A visionary connector enthusiastic about change, Merril believes in using available resources to lead healthier and more resilient lives. As co-founder and CEO of TraceTrust, Merril provides strategic guidance to innovators, disruptors, and refiners, and has guided numerous startups from concept to customer for over two decades.