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Complete one-on-one founder coaching

Complete one-on-one founder coaching


As a CEO or entrepreneur, you know that running a successful business takes more than just hard work and determination. It also requires guidance and support from experienced professionals who understand the challenges you face. That's where TraceTrust comes in.

We have the hands-on experience and strategic expertise you need to take your business to the next level. We've helped countless entrepreneurs like you secure funding, achieve nationwide success, and develop successful, lucrative exit strategies. And we can do the same for you.

What sets us apart from other coaches and consultants is our practical experience in operations and business development. We know how to identify and address the critical issues that can make or break a business and develop a strategy that is resilient and purposeful. We identify what success looks like and how to get there through exploration and honest feedback.

The complete package includes all the pillars to a founder's success: business plan review, pitch deck review, and investor profile. We will:

  1. Fine-tune and polish your founder's story.

  2. Create investor profiles, offer direction on how to choose an investor, and find alternative funding sources.

  3. Validate your business plan and amount of money you need to raise.

  4. Provide guidance on the content and size of your pitch deck and prepare you to present anywhere, anytime.


At TraceTrust, we help you achieve your business goals through a simple, three-step process:

Step 1: Intake Review - We begin by gathering information about your business, so we can prepare for Exploration.

Step 2: Exploration - During a 3-hour meeting, we take a deep dive into all aspects of your pitch. We review your current position, including your resources, processes, management team, marketplace positioning, and more. Along the way, we identify challenges and areas for improvement to create a stronger foundation for growth.

Step 3: Coaching Sessions - Investors invest in founders, not products. While the “what” of your business is important and must be solidified, the “why” is what we focus on. As your coach, we will provide honest feedback on your business plan and vision and offer direction on how to present your story confidently and answer tough questions. After our time together, you will know exactly what you are asking for and how to adapt to a varied set of investors. You will have the ability to present your idea clearly, effectively, and confidently with the competence to answer questions investors will ask about your business, strategy, team, and financial acumen. 

Get in Touch

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We have over 25 years experience bringing new ideas from the white board to the customer's hand. We want to see your vision become reality, and support you on your journey.

The first step is a no-cost, no-obligation conversation.

Meet the Coaches

Merril Gilbert

Merrill is a provocative thought leader in the future of food and cannabis consumable innovations. A visionary connector enthusiastic about change, Merril believes in using available resources to lead healthier and more resilient lives. As co-founder and CEO of TraceTrust, Merril provides strategic guidance to innovators, disruptors, and refiners, and has guided numerous startups from concept to customer for over two decades.

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