As a CEO or entrepreneur, you know that running a successful business takes more than just hard work and determination. It also requires guidance and support from experienced professionals who understand the challenges you face. That's where TraceTrust comes in.
We have the hands-on experience and strategic expertise you need to take your business to the next level. We've helped countless entrepreneurs like you secure funding, achieve nationwide success, and develop successful, lucrative exit strategies. And we can do the same for you.
What sets us apart from other coaches and consultants is our practical experience in operations and business development. We know how to identify and address the critical issues that can make or break a business and develop a strategy that is resilient and purposeful. We identify what success looks like and how to get there through exploration and honest feedback.
Complete one-on-one founder coaching
The complete package includes all the pillars to a founder's success: business plan review, pitch deck review, and investor profile. After our time together, you will know exactly what you are asking for and how to adapt to a varied set of investors. You will have the ability to present your idea clearly, effectively, and confidently with the competence to answer questions investors will ask about your business, strategy, team, and financial acumen.
"Merril is totally committed to my success and brings her A game to every meeting. She has helped me simplify the funding process and get my assets in order. I don’t know that I would have gotten to this point in my journey without her support and wisdom. I fully trust her advice and direction. She has done this before and her experience gives me strength and confidence when I’m pitching."
Kyra Reed - WEIC
Exploration & Business Plan Review
Analysis of your business plan including current financial resources, marketing collateral, team, key stakeholders and other factors. After analyzing our discoveries from Exploration, we will provide a report of your potential gaps as well as a roadmap to address them.
Exploration & Pitch Deck Review
Together we will review your current decks and develop them so they are concise, straightforward and ready to present to your potential investors.
Exploration & Investor Profile
Analysis of your raise strategy, including the terms of a raise, what you will offer investors, and direction on how to choose investors. We will also explore alternative funding options, like crowdfunding and incubators.
Exploration & Roadmap
One-on-One exploration of your concept, opportunities, obstacles and resources. Along the way, we will identify challenges and areas for improvement.
After analyzing our discoveries from Exploration, we will determine your short-term and long-term strategic operational plan. The plan, or Project Roadmap, is your guide. It outlines next steps, milestones, and considerations.
We have over 25 years experience bringing new ideas from the white board to the customer's hand. We want to see your vision become reality, and support you on your journey.
The first step is a no-cost, no-obligation conversation.
Meet the Coaches
Merrill is a provocative thought leader in the future of food and cannabis consumable innovations. A visionary connector enthusiastic about change, Merril believes in using available resources to lead healthier and more resilient lives. As co-founder and CEO of TraceTrust, Merril provides strategic guidance to innovators, disruptors, and refiners, and has guided numerous startups from concept to customer for over two decades.
Rhiannon is a CPG and ag-tech professional focused on quality management systems and continuous improvement through leadership training, plan development and implementation support to manufacturers across the United States. Rhiannon has developed audit standards, as well as training and calibration programs with industry organizations, shippers, retailers and auditing companies across the value chain.