TraceTrust is committed to elevating the industry standard of dose accuracy to support cannabis edible manufacturers dedicated to product transparency and safety, furthering consumer confidence in cannabis products. 


 We believe:

  • You deserve to know exactly what you’re putting in your body, and that information should be validated, easily traceable and reliable when purchasing products with the A True Dose™ seal.

  • Preserving and building the TraceTrust dose validation supply chain is a critical step to ensure safe, trusted Cannabis products for future generations.

  • That we need to cultivate manufacturing methods which protect public health and provide consistent results.

  • Informed decisions are the best decisions. Applied knowledge is power and we are setting the baseline for what’s expected for an elevated, informed consumer.

TraceTrust, A True Dose™ is directed by Merril Gilbert and Rhiannon Woo, and work with a collaborative network of technical and expert advisors from a broad and diverse range of backgrounds and sectors.




We support Cannabis companies with consulting services for product development and operational management, Plus educational classes to implement food and beverage manufacturing compliance practices.


Our Team


Co-Founder & CEO

25 years guiding companies from development to launch of innovative new products and establishing brand identity for the food and beverage industry.  Always at the forefront of emerging trends on the future of food, technology, health and wellness, the recent expansion of legal Cannabis is the next frontier to scale. 

Merril’s has worked with Hilton, Marriott, Panera Bread, Whole Foods, Niman Ranch, and Impossible Foods to name a few.  In addition, is an Advisor to Mista Food Optimized by Giviaudan, founding Leadership Member of Crop to Kitchen, a San Francisco policy advocacy group for legal Cannabis Cuisine, Member Women Empowered in Cannabis.



Co-Founder & CSO

As an expert and sought-out leader in Food Safety development and protocol, her distinctive background working in both indoor and outdoor agricultural production, as well as in food and beverage manufacturing makes her an ideal partner for companies striving to produce the highest quality and most reliable products.

Rhiannon is an Instructional Designer for Food Safety and Quality programs, instructor for environmental effects of food borne pathogens, ISO 9001 Lead Auditor Certifier, HACCP trainer for SCS Global Services. She holds a BS in Fruit Science from Cal Poly, and is Social Media Secretary for the Farm Food Safety Conservation Network and a NCIA Hemp Committee Member.





The Food Tech 25: Twenty Five Companies Creating the Future of Food in 2019

May 20, 2019


Bay Area Crop-to-Kitchen Event Featured Cannabis Edibles Makers

March 11, 2019


Will There Be a CBD Unicorn? Takeaways from The Spoon’s CBD Slack Chat

January 24, 2019


2019 to Bring More Green to the CBD Edibles Industry

December 24, 2018


Merry Cannabis: 6 Startups Pitch at Leafwire’s Cannabis Contest

December 13, 2018


The Future of Cannabis Edibles is Wellness, Not Recreation (Podcast)

December 11, 2018


Edible Cannabis: The New Functional Food (recorded at the Smart Kitchen Summit)

Published on Nov 3, 2018

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fundamentals of edible formulation and manufacturing 

October 8, 2018

For a Fast-Growing Cannabis Edibles Market, Trust is Key

September 28, 2018


2018 Predictions for the Cannabis Industry

September 29, 2017