Join CMA, Merril Gilbert, and Jennifer Whetzel on May 11 at 12pm MT to discuss the responsibilities and risks of cannabis product claims.

Attendees will learn about how to make a stellar label for their product that not only looks good but is compliant, keeps their brand out of hot water, and contains all the factual information consumers need to know to consume safely. We will be going over all of the different components and considerations when creating a label and showing real-world examples of good practices and standards to include verses to avoid. We will also examine how label designs can enhance or inhibit the effectiveness of the label — having an attractive label is nice, but if it obscures critical information it can do more harm than good. We will discuss how to choose a brand design that works symbiotically with risk management techniques. Attendees will leave the session with an understanding of how a company’s back-end operations like manufacturing, supply chain, and testing affect the strength of their label and, consequently, their marketing campaigns’ effectiveness.

Jennifer Whetzel

Jennifer Whetzel is the founder of Ladyjane Branding and the Women in Cannabis Study. With more than 28 years of marketing and advertising industry experience, she is now focused on helping cannabis businesses make smarter, more strategic business decisions.

Her suite of proprietary, data-driven tools simplify the complex nuances of branding, messaging, data and organizational culture – ultimately imparting that wisdom on business leaders so they can more effectively drive growth in the companies and categories they serve.

In 2019/2020, Jennifer served on the Packaging & Labeling Committee for the NCIA and can answer questions related to making packaging material/design choices that fit your brand identity as well as the federal regulations for health or supplement claims and how to avoid compliance issues with messaging on packaging and labeling.

Merril Gilbert

Merril Gilbert is the Co-Founder & CEO of TraceTrust. “We Make Edibles Credible™” by establishing the first universal independent certification programs for dose accuracy and good manufacturing practices (GMPs) for legal Cannabis and Hemp derived products, A True Dose™ and hGMP™ go beyond regulatory requirements to validate safe and reliable products, building trust in the expanding legal marketplace. Always at the forefront of emerging trends on the future of food, technology, health and wellness, Merril leverages 25 years of experience of creative development, operations and investment for everything food and beverage.

This event is free to CMA Members and $20 for Non-Members. Learn more about CMA Membership here: https://thecannabismarketingassociation.com/membership/